Bell Mobility Relevant Advertising Program Class Action

This class action alleges that Bell Mobility breached some Bell Mobility and Virgin Mobile Canada customers’ privacy rights by using their personal information without consent for a proposed marketing initiative called the Relevant Advertising Program (RAP). There has been no determination by the court regarding the merits of the plaintiffs’ claims. Bell Mobility maintains that it did not breach any privacy laws and/or obligations, and denies that any customer received a targeted advertisement pursuant to the RAP or that Bell Mobility disclosed any personal information to third parties.

On May 13, 2019, the action was certified as a class action. The Certification Order and the reasons for certification are posted at www.strosbergco.com/class-actions/bellmobility/. The Certification Order is also available under the Documents tab on this website.

You are a Class Member if you are a person in Canada who had a Bell Mobility or Virgin Mobile Canada consumer (noncorporate) account with data service between November 16, 2013 and April 13, 2015. Employees and directors of Bell Mobility cannot be a Class Member.

The law firms Strosberg Sasso Sutts LLP and Charney Lawyers PC represent the Class Members.

There is no cost for Class Members to participate in the class action. If the class action is successful, Class Counsel will seek compensation for their fees and expenses from any recovery. The plaintiffs’ fee agreement, which must be approved by the court, provides for payment of counsel fees based on 33% of any recovery, plus disbursements and taxes thereon.

In addition, the Class Proceedings Fund, which is providing funding and costs indemnity for this class action, is entitled to 10% of any recovery plus reimbursement of any expenses paid by the Fund, net of Class Counsel fees, disbursements and taxes thereon.

Individual issues may remain for determination after the trial. If a Class Member wishes to retain a lawyer to assist with these individual issues, the Class Member may have to pay additional fees for this service.

Additional information about the class action can be found at www.strosbergco.com/class-actions/bellmobility/, under the Documents tab on this website or by phoning 1-866-684-3883.

Any questions regarding the notice or opting out should be directed to RicePoint Administration Inc., by writing to the below address or phoning the toll-free number 1-866-684-3883.

Bell RAP Class Action
c/o RicePoint Administration Inc.
P.O. Box 4454, Toronto Station A
25 The Esplanade
Toronto, ON M5W 4B1